Latin American Culture Festival

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branding

Concept

Latin American Culture Festival is an annual event that takes place in Cracow and helps build a better recognition and understanding of Latin American culture through concerts, movies, events and exhibitions. With its growing popularity the festival needed a logotype and a coherent visual communication system that could be the core of every edition. We also knew that we’d need a trailer to help promote the event in the local cinemas and encourage people to join it.And that’s why we decided to partner with Iggy

scope

  • UI/UX
  • branding
  • art direction
  • web development
  • mobile development

branding

Process

When designing the key visual and logotype, we focused on motives prevailing in Latin American Culture symbolics. We combined shapes and colors to create an identity that conveys both the diversity and unity of the countries featured during the festival.

toolkit

  • css
  • jquery
  • php
  • adobe cc

timeline

  • August 2017 - October 2017

branding

Outcome

We created a colorful identity that was displayed on various print materials during the festival. We designed posters, brochures, flyers, invitations, bags and t-shirts for concerts, screenings, cuisine tastings and exhibitions all over the city.