Perfect Grass

On the greener side

website

Concept

The main goal of the project was to create an unconventional website that would make Perfect Grass stand out from other lawn care companies in the vicinity. Perfect Grass specializes in landscaping, lawn maintenance and pest control.

scope

  • UI/UX
  • branding
  • art direction
  • web development
  • mobile development

website

Process

We have started with sketching the ideas that could make the website differ from those of the competition and depict the fresh attitude of the company. We designed the logotype, a set of icons and modular layout based on the key visual. We selected the color palette that matches the quality and freshness of the services.

toolkit

  • css
  • jquery
  • php
  • adobe cc

timeline

  • January 2018 - March 2018

website

Outcome

We set a new online standard in the lawn care sector, combining fresh service display with an innovative web design. We extended Perfect Grass vocabulary into a geometric set of icons depicting the lawn care processes. We used bold headlines to quickly and effectively convey the message.